The Founder

Mr. Assefa Genetu Michael

Assefa Genetu is a young Ethiopian Travel Specialist whose travel dream was incepted during his encounter with tourists visiting his village, Wolka in Gondar, where the former Ethiopian Jewish Community used to live.

Being in the dilemma of pursuing his education and living the hectic agricultural life with his family; were the most challenging reality in life for him and for most Ethiopian youth. But all the challenges, decisions, and perseverance paid him in chasing his dream, of becoming a travel specialist. Getting the chance to be acquainted with great personalities in the tourism sector greatly adds experience to develop better ideas for making the travel experience in Ethiopia a special one. 

Graduated in travel operations in 2009 GC, and he has since been leading different tours throughout Ethiopia.

Assefa nowadays graciously welcomes those “Who would like to travel well, but struggle to find the real Value!”